Attention, marketers: We’re all good on pictures of white dudes standing on the edges of things. It’s time to shoot something else.
Here’s a fun story: A few years ago before starting Slide 32, I was still working in-house at a Silicon Valley tech company and I was stuck in a brutal all-day “marketing summit.” It was one of those dreaded, exhausting and unfathomably expensive ordeals where every marketing agency that works with a brand is called in to align on a Q4 plan to hit some astronomical revenue goal. Somewhere in the ennui-inducing lull between catered meals, one of the many account managers said,
“You know what this campaign needs? A guy on a cliff.”
That was all he needed to say, and immediately we all had an image like this in our heads: