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Social Media Fundraising Tips for Nonprofits

With the COVID-19 pandemic halting in-person fundraising events, nonprofits have to think outside the box when it comes to fundraising in 2021. With this in mind we wanted to highlight some tips and tricks nonprofits can use to fundraise through social media, because, let’s face it we’ve all been spending A LOT of time on our phones lately.

Let’s get down to business Make sure your nonprofit Instagram account is marked as a business account. This allows you to access certain features that a personal account won’t. A business account also provides you with insights into your performance and audience, useful information as you get more sophisticated in your campaigns.

Facebook Charitable Giving Tools Facebook has resources that can help you create immediate actionable steps for your audience. Once you’ve switched your Instagram account into a business account, make sure to sign your organization for Facebook’s Charitable Giving Tools. This will allow you to sync up your Facebook and Instagram fundraising efforts. Once you’ve signed up you should set up these simple one-click ways to fundraise:

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